Plastiqua

Plastiqua is a green initiative by Bank al Etihad in collaboration with local fashion designer Petra Orfali. Together we explored innovative methods that directly impact the reduction of waste today. Starting with upcycling used bank cards and handcrafting them into accessories and art pieces in an effort to address the ill-effects of the plastic we produce.

Plastiqua items are produced through a community effort that impacts the lives of a group of women from Jabal al Nathif. Petra works closely with them to break down the cards and guides them on the creative application of handcrafting the cards into upcycled pieces. The proceeds that come from the sales of Plastiqua items will act as a source of income for these women to empower them economically.