Lara Kaza

FROM CHILDREN’S COLORING BOOKS TO A SUSTAINABLE BUSINESS

Founded in Amman in 2010 by the talented Lara Kawash, Luna Kawash & Zeena Daher, with love and dedication to vibrant colors & art, the two sisters and cousins decided to transform their childhood favorite activity into a sustainable business. With the goal of women empowerment in mind, the partners started with a mini collection of hand-decorated home accessories and tableware. The early products were decorated by the three partners and marketed through open-house events and local bazaars. The brand gained immediate recognition and the products sold out quickly.