Edelina Joyce

Edelina Joyce Issa is a British-Palestinian-Jordanian womenswear designer, stylist, lecturer, and consultant. Raised in Jordan, she pursued her fashion education in London, gaining experience with several renowned brands including Mother of Pearl, George, Hollister, and Abercrombie & Fitch. Her graduate collection was showcased at Graduate Fashion Week 2013, where she was a finalist for the Fashion Innovation Award and received recognition in prominent fashion publications. She later joined Victoria Beckham, where she worked for over three years.

After returning to Jordan, Edelina launched her namesake label, Edelina Joyce, in 2017—a ready-to-wear brand known for its minimal, modern, and timeless aesthetic. Beyond her label, she has contributed to fashion education in Jordan by designing curricula and lecturing at the Design Institute Amman. Edelina also works as a freelance stylist, mentor, and consultant for emerging designers. In 2022, she was honored with the Culture & Creativity Award by the British Council in recognition of her impact on fashion and cultural exchange between the UK and Jordan.